The concept car’s styling makes it look as if it has been cast from a single mould. The basic proportions, with a high vehicle body and a flat window area bordered by a coupé-like roof line, produce a virtually classic look for a vehicle bearing the four rings.
The silhouette of the roof section is traced by two striking, sturdy aluminium arches which run along the top edge of the windows to connect the A and C-posts, further emphasising the dynamic appeal of the powerfully built, compact vehicle body. The shoulder line of the Audi A1 project quattro with its Racing red paint finish is a new interpretation of yet another trademark feature of the current Audi design. Here, the prominent double lines continue around the entire vehicle as a curvaceous band that links the front end – from which it seems to emerge – with the vehicle’s tail, that rises to create a slightly wedge-shaped effect. At the front, the Audi A1 project quattro’s lowered bonnet that is virtually embedded into the shoulder line forms a novel styling element. The tail is rounded off by a spoiler integrated into the rear window.
The single-frame grille with its chequered-flag look and four interlinking rings leaves no doubt as to the car’s sporty temperament, an impression that is further underlined by the aluminium finish on elements such as the grille, mirror housings, door handles, fuel filler cap and tailpipes. The two-tone multipiece wheels that have been embellished by the addition of V-shaped polished aluminium elements lend further emphasis to the vehicle’s sportiness and exclusivity.
The design of the three-dimensional main headlights in innovative LED technology is especially eye-catching. The reflectors focus the light emitted by each diode to create a powerful, uniform beam whose white light colour barely places any strain on the driver’s eyes, even when driving for long distances at night. The daytime running lights are also based on LED technology, which promise extra-low energy consumption in addition to its design benefits.
Exterior
The A1 epitomises a compact, sporty car with a striking design that will be instantly recognisable on the road.
The styling has changed little from the original Metro project quattro concept shown in Tokyo in 2007 and has already become familiar to the motoring press.
The colour featured in communications will be Misano red with an Ice Silver roof contrast line. The contrasting roof line colour is an optional customisation element that provides a premium way for a customer to personalise his/her car, using one of a range of colours to complement the overall paint choice.
The A1’s sharp lines, combined with fluid, smooth surfaces give a visual impression of exceptional build quality and a sporty, squat stance. The continuous flow of the shoulder line from the re-designed single-frame grille, across the side profile and surrounding the rear, gives a feeling of width that adds to the A1’s confident, masculine presence.
A range of standard and optional alloy wheels, from 15 inches to 17 inches, gives customers another way to customise their A1s.
Interior
The interior layout and materials provide everything you would expect from an Audi interior. High-quality finishes, easy-to-navigate Infotainment systems, supported by the latest technology platform, and a modern dashboard design.
The spacious interior seats four adults and can be personalised with a wide choice of upholsteries, colours and air vent covers that can be tailored to complement the interior colour.
The easy-entry front seats, ample boot space (267 litres) and split-folding rear seats all ensure that the Audi A1 is a versatile and practical, yet compact car. |
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